Coca-Cola Enterprises change the rules
In beverage marketing, it’s widely believed that the larger the company, the less responsive it will be to changes in the marketplace. Coca-Cola Enterprises, the largest soft drink bottler in the world, knows firsthand the challenges that come with size, but it is hoping to change that rule with a new “one company” focus and a slimmed-down operating structure.
Thursday, November 24, 2005
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