Souper Sized

More than just soup in cans,Campbell reveals a packaging strategy that’s as expansive as its product lines and manufacturing capabilities.
In the word association game, if someone said “Campbell’s,” you’d probably say “soup”. And you’d be right…partially.
Campbell Soup Co. is the top soup manufacturer in North America. But it is also into salsa, chocolates, pasta sauce, vegetable juice, garlic toast, chicken broth, pot pies and Goldfish (crackers, that is—not the kind you win at a carnival).