How “Good” Is Your Brand?

Can packaging help brands balance style and ethics to win the “goodness” war?
How good are you? On a daily basis, people the world over are starting to embrace a more civic-minded approach and look at ways to better interact with one another; to be “more good” in their relations and how they conduct their lives. Goodness is also becoming increasingly important in the business world, with the pressures of having a corporate social conscience and being fiscally responsible going hand in hand.