“To assure consumers, a key tactic in the game plan for success, is a better understanding amongst companies of how to select the right mix of ‘messengers’ from those available.”
The news coincides with another alert to brand consultants, following a government minister’s call that the nationwide push for eco-friendly living suggests logos should no longer appear on plastic bags.
Aimed at big supermarkets, which emblazon their logos on carriers as a way to advertise, the Food Minister Lord Rooker said a UK-wide ban would hopefully see the policy of free plastic bags abandoned.
Monday, July 24, 2006
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