For some wines, it's all about the label

Do people buy wines just because of the label? You bet shiraz.

"I see people buying according to label quite a bit, actually," said Jamie Boyd, the manager of wine operations at West Point Market in Akron, Ohio.

"They end up trying something and being pleasantly surprised. And they buy more."

Wacky names and labels such as "You Bet Shiraz" (their tag line is "How you pronounce it is none of our business"), and others such as "Cheap Red Wine," "Goats Do Roam" and the Akron, Ohio, brainchild "Pizza Vino" float to the top in a veritable sea of wine.

Wineries around the world are catching on, forgoing the stodgy and embracing the silly and the sexy in hopes of winning over the young, the uninitiated and the just plain skeptical.

From California's "Seven Deadly Zins" to the French label "Fat Bastard," wineries are pushing the limits - and, it seems, getting results.