Beyond The Brainstorm

Like many of you, I have participated in discussions about innovation that, though inspirational, left me with a feeling that can only be accurately expressed by quoting a favorite Burger King commercial from the 1980s: “Where’s the beef?” Sure, we bounced some great ideas around but, once everyone packs up their notebooks and returns to their desks, we are often left wondering how on earth to execute them? We are all time-starved and over-committed—and let’s not even talk about the budget.