Vitamin/Nutritional Supplement Market Entering a Battle of Strength - Retail News.

After a couple of unhealthy years, sales of vitamins and nutritional supplements are looking rosy again.

A new study released this month from Packaged Facts, a New York-based market research firm, said retail sales will reach $4.7 billion by year end, an increase of one percent. While a modest gain, it is in sharp contrast to a three percent drop in 2005 - when the industry was pummeled by media reports that questioned the efficacy of select vitamin products.

With the help of new products and an aging population, the study predicts the market is poised to skyrocket to $6 billion over the next five years - a 20 percent increase.