"Packvertising": A million free GRPs

A few examples of how the creative director who writes all the pack copy turns mundane into marvelous:

- Ingredients: "We promise to never use preservatives, stabilizers or any weird stuff. And if we do you can tell our mums"

- Usage instructions: "Shake before opening, not after"

- Contact details: "Call us on the banana phone, or pop in to see us at Fruit Towers"

- Brand copy: each pack has a whimsical "thought of the day", such as: "Sometimes its the simple things that make you happy.Waking up on a sunny morning. Folding a map correctly for the first time. Beating your mum at arm wrestling. Or just drinking a nice smoothie."

5-minute workout: how could you make more of your packaging and the million free GRPs that are it offer? What would it look like if you "did and Equal" with bold brand messages? And what sort of copy would you write if you did an "innocent"