Two-piece, aluminum draw redraw (DRD) cans now can be manufactured in a wide variety of translucent color choices for maximum shelf appeal and differentiation. The capability can also be extended to can ends and tabs, providing a platform for a multi-colored marketing statement.
2006 packaging study conducted by Perception Research Services found that one of the factors driving results for "top performers" was that roughly half introduced a new structure or color. Since 68% of all purchase decisions are made at the shelf, according to the study, color options continue to be a critical arrow in the marketer's assault quiver.
Silgan Containers' state-of-the art manufacturing capability and close working relationships with upstream suppliers, such as aluminum and coating companies, are the driving forces behind the commercialization.
Saturday, March 17, 2007
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