Perhaps the number one request that I get is: "Help me fix my product packaging." To which I always reply, "What exactly is the problem?" Surprisingly, very few people can actually answer why their product packaging isn't working. It seems simple on the surface but the true packaging problem might be caused by multiple reasons or a host of things that you have not done. I've created a short check list to help you determine what might create the problem. So, let's think through a few potential problem areas that are easy to resolve.
1. Can you define your customer?
Saturday, March 10, 2007
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