Cup packaging redesign brings extra appeal to FreshSeal

Cup packaging redesign brings extra appeal to FreshSeal

RPC Containers provides an ingenious packaging redesign of Kraft Kenco FreshSeal cups, that is more practical and offers an enhanced drinking experience.


Kenco FreshSeal is Kraft's system for ready-to-serve hot drinks, ideal for travel, leisure and sports environments. Ingredients are contained within the cup and sealed for freshness; when required, the seal is broken and hot water added to make the drink. RPC Containers Hereford recommended minor packaging modifications and provided design features on the cup that made the difference in a new and appealing experience.

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Kraft wanted to reinvigorate Kenco FreshSeal with an improved cup design that retained all the functionality of the original but with a more modern image and enhanced consumer experience. The solution was to switch from the existing dry offset printed injection moulded PP version to a new ribbed design with a full wraparound board shroud. This offers a number of advantages for consumers and for the brand, while retaining the internal pod in the cup base that enables integral sealing of the beverage powder.