Package Design Magazine--Packaging, Branding and Design News for the flexible, plastic, and corrugated packaging industry

Schering-Plough Speaks to Female Shoppers in New Category-Leading Packages

by Ron Romanik
"Are you gellin'?" "I'm gellin' like Magellan."

So goes a memorable catch line from a recent advertising campaign for shoe gel inserts by Dr. Scholl's, a brand that has become a household name through years of careful brand evolution. The company that cares for the brand, Schering-Plough, may not be a household name, but they have many brands that certainly are. Schering-Plough is a global science-based healthcare company headquartered in Kenilworth, NJ, that has grown its portfolio of prescription and non-prescription drug therapies into many market-leading positions.