CHICO, Calif. — Golden West Brewing Company, Inc. announced today that it has completed the redesign of its core product line of Butte Creek Organic Ales and Lagers. The new labels, six-pack carriers, and case boxes released today in select markets eventually will be in all 25 states where Butte Creek is sold.
As part of the redesign of the brand, Butte Creek is using two new marks – "Organic Pioneers" and "The Official Beer of Planet Earth" – as cornerstones of its marketing campaign for the organic ales and lagers.
"We are very excited about the re-branding of Butte Creek Organic Ales and Lagers and believe our updated design is necessary to compete with recent entrants, such as Anheuser-Busch, into the organic beer category," said John Power, President of Golden West Brewing.
Golden West Brewing has filed applications with the United States Trademark and Patent Office ("USPTO") for both marks and hope the marks will be successfully registered with the USPTO. However, there is no guarantee the USPTO will publish the marks for opposition.
Thursday, July 12, 2007
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