Thursday, August 30, 2007

Package Design Magazine--Packaging, Branding and Design News for the flexible, plastic, and corrugated packaging industry

A fresh new group of designers have completed their academic studies and entered the workforce. As a design educator, I am privileged to have a close connection to a younger generation that enables me to directly observe how the changes in social and global mores, culture, and values impact the mindset of the young designer. Their time to move on is a good time for me to pause and take note of the differences and distinctions between each year's graduates.

Of course, the dynamics of the current global, techno-centric world have had the greatest impact on this new workforce in the same countless ways it has impacted every individual living in a modern industrialized world. Yet, the difference in new technology coming into our world and growing up in a globally technological world makes for clear distinctions between not just generations but age groups.

What we find is that the more seasoned designers-although savvy about business, with years of experience and fully adept on the computer-cannot compete with the nano-paced mentality, dexterity, or activity of some young new employees. The newly hired expect more, expect it faster, and can shift focus with the blink of an eye.
A new work environment?

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