Contrary to a popular belief of recent years, CD and DVD packaging is not going to disappear from the retail environment due to digital downloads. In fact, media packaging may become a pivotal proving ground for sustainable packaging concepts that also provide value to the consumer. However, there are several hurdles in the path of wide-scale packaging format change.
Two recent conferences addressed the future of media packaging. The "Green Media Summit" in early April brought together leaders from the major film studios, replicators, distributors, and packaging companies, and the "Hollywood Goes Green" conference this past December featured a keynote by known environmental crusader Ed Begley Jr. and informative panel discussions. On the surface at least, it appears that the entertainment industry is willing to look for alternatives to conventional packaging as many packaging companies are reporting more sustainability inquiries.
Tuesday, July 01, 2008
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