Thursday, March 18, 2010

the betacup mission

You can help!

the betacup's goal: find the best ideas to eliminate paper cup consumption and help bring these ideas to life.

2 comments:

Event Supplies said...

Is it not perfectly possible to recycle all paper cup waste now? Due to the PE / wax coating it is simply a matter of correct sorting the waste surely?

Robert Daniel
Paper Cups

Unknown said...

@Robert It is 'possible' but the systems in place are not set up to handle recycling in an effective way. While Starbucks continues to work on this aspect of the problem, the betacup is looking at the bigger picture, including ways to change consumer behavior.

Toby @thebetacup