Monday, July 10, 2006

A CAN-DO ATTITUDE

For serious beer quaffers, can is a four-letter word. These aluminum cylinders are now as down market as Kennedy Fried Chicken: perfect for price-conscious consumers indifferent about consumption.

Yet the last several years have born a seismic shift in canned perception: No longer are canned beers the province of binging frat boys, blue-collar Joes and ironic twentysomethings. Pop-top brew is now classy, and credit goes to a small Colorado brewpub located in a Rocky Mountain town with fewer residents than a housing project.

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