(PRLEAP.COM) New York, October 14, 2006 — Food and beverages specifically targeted to the 35.8 million kids aged 3 to 11 are expected to jump from $15.1 billion in 2006 to reach more than $26.8 billion in 2011, according to Kids’ Food and Beverages, the latest market research from Packaged Facts.
Packaged Facts attributes this phenomenal market growth to many factors, not least of which is an increased awareness of nutrition and health, coupled with recurring parental and governmental concerns about childhood obesity. As demand for more healthy—including natural and organic—products continues to increase, manufacturers and marketers are actively meeting the need through product innovation and “health-aware” advertising aimed at kids.
Wednesday, October 18, 2006
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