US Medium Businesses to Spend US$1B on CRM Solutions in 2006

US medium businesses (MBs, 100-999 employees) will spend over $1 billion this year on customer relationship management (CRM) solutions, as they increasingly recognize the need to improve and extend their CRM capabilities, according to AMI-Partners. The US medium business market is still under-penetrated in terms of CRM adoption, with just 35 percent of these businesses currently using CRM solutions. However, MB spending on CRM is set to grow at a 9 percent CAGR over the next five years.