Are you an order taker or an order maker? It depends on whether you are more reactive or proactive in your sales approach.
•Proactive salespeople create opportunities; reactive salespeople wait for customers to offer an opportunity;
•Proactive salespeople anticipate and act in advance; reactive salespeople wait and see.
•Proactive salespeople are selective in the business they pursue; reactive salespeople must take whatever business comes their way.
•Proactive salespeople run their territories; reactive salespeople wait for customers to ask for new ideas.
If you want to become an order maker, you must become more proactive in your sales approach. Being proactive means doing all those things that will make you successful without your boss telling you to do them.OBM
Monday, October 29, 2007
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