Research and Markets Releases Consumer Attitude Study - Packaging-Online

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Research and Markets Releases Consumer Attitude Study
Oct 27, 2007
Official Board Markets

Packaging plays a major role when products are purchased. After all, it is the first thing seen before making purchase choices, and it is widely recognized that more than 50 percent of purchasing decisions are made at the shelf, or point of purchase. Therefore, packaging that creates differentiation and identity in the relatively homogenous consumer packaged goods industry is highly important.

To that end, Research and Markets Ltd., Dublin, Ireland, has released a new report, Consumer Attitudes Towards Packaging: New Insights and Future Perspectives. It offers comprehensive analysis of how key consumer trends are shaping the role of packaging both in product positioning and in consumers lives more generally. The report identifies the intrinsic and extrinsic packaging functions that consumers most value through qualitative and quantitative analysis. It also includes detailed recommendations showcasing leading innovations and offering practical strategies based on the trends and insights uncovered in the report. The report covers France, Germany, Italy, the Netherlands, Spain, Sweden, the U.K., and the U.S.

Highlights of the report include:

•The total volume of packaging has grown enormously and now contributes a very significant proportion of the domestic waste stream. Packaging will continue to be targeted as wasteful. Therefore, eco-friendly sustainable packaging that is recyclable, reusable/refillable, and/or made of biodegradable materials will be more sought after.
•An increasing interest in their health is driving consumers to check package labels with greater regularity. Labeling should not be unnecessarily confusing or misleading to hide the poor nutritional/ingredient profile of certain products.
•The decrease in consumer confidence in food safety is not a result of the number of recalls, but instead the high-profile, long-lasting nature of the safety incidents. Packaging is integral to boosting perceptions of safety, and will therefore be an important part of more concerted efforts to regain consumer trust going forward.

To order or for a complete index of this report, visit: www.researchandmarkets.com/product/257193/ consumer_attitudes_towards_packaging_new.